The world trend for penetration of intermediaries in the fitness industry is also in force for Bulgaria. Unlike developed markets where their penetration does not exceed 5%, in Bulgaria within 3 years they have captured 90% of the market. This could lead to bankruptcies of small fitness halls, says Petar Angelov, chairman of the Bulgarian Association for Health and Fitness. According to him, pricing was dictated by intermediaries, as their strategy was squeezing out profits of operators and buying out entire businesses, which created the opportunity for monopolization of the market. There are two main intermediaries on the Bulgarian market - Benefit Systems with their Multisport Card and Sodexo with Sport Pass Card.
The Bulgaria Parliament will hear today the Minister of Defense Atanas Zapryanov and the Minister of Foreign Affairs Georg Georgiev about a "questionnaire" prepared by the US on topics related to Bulgaria's readiness to participate in a special military..
On Thursday, the minimum temperatures in Bulgaria will be between minus 14 °C and minus 8°C. In Sofia, it will be around minus 12°C. The day will be sunny but frosty. The thermometer values in most places will be negative. Before noon, there will be..
With various events throughout the country Bulgarians are marking 152 years after the death of the Apostle of Bulgarian Freedom Vasil Levski. Today, at 6:00 p.m. a memorial ceremony in front of the monument to the Apostle of Freedom in Sofia takes..
Education must make children not only knowledgeable but also good people, said Minister of Education and Science Krasimir Valchev at a meeting with His..
On Thursday, the minimum temperatures in Bulgaria will be between minus 14 °C and minus 8°C. In Sofia, it will be around minus 12°C. The day will be..
In Plovdiv, experts discuss issues of the food industry, in accordance with the most up-to-date requirements of the Bulgarian and European regulatory..
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