The world trend for penetration of intermediaries in the fitness industry is also in force for Bulgaria. Unlike developed markets where their penetration does not exceed 5%, in Bulgaria within 3 years they have captured 90% of the market. This could lead to bankruptcies of small fitness halls, says Petar Angelov, chairman of the Bulgarian Association for Health and Fitness. According to him, pricing was dictated by intermediaries, as their strategy was squeezing out profits of operators and buying out entire businesses, which created the opportunity for monopolization of the market. There are two main intermediaries on the Bulgarian market - Benefit Systems with their Multisport Card and Sodexo with Sport Pass Card.
"Only united will we preserve Bulgaria in the global turmoil. That bright Bulgaria of Levski, which relies on its own strength. The ancient Bulgaria that feels equal to the European nations. That fraternal Bulgaria of free people, which has defended..
The European Union must remain united and predictable in its overall support for Ukraine, Bulgaria’s Prime Minister Rosen Zhelyazkov said in his speech at the second emergency meeting on Ukraine, hosted by French President Emmanuel Macron, announced..
Public organizations in Bulgaria have announced a second day of boycott of grocery chains for February 20 , after reporting the success of the first such initiative in our country. On the first day of the boycott, according to data from the..
Education must make children not only knowledgeable but also good people, said Minister of Education and Science Krasimir Valchev at a meeting with His..
On Thursday, the minimum temperatures in Bulgaria will be between minus 14 °C and minus 8°C. In Sofia, it will be around minus 12°C. The day will be..
In Plovdiv, experts discuss issues of the food industry, in accordance with the most up-to-date requirements of the Bulgarian and European regulatory..
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