Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

90% of fitness industry in Bulgaria controlled by intermediaries

Photo: library

The world trend for penetration of intermediaries in the fitness industry is also in force for Bulgaria. Unlike developed markets where their penetration does not exceed 5%, in Bulgaria within 3 years they have captured 90% of the market. This could lead to bankruptcies of small fitness halls, says Petar Angelov, chairman of the Bulgarian Association for Health and Fitness. According to him, pricing was dictated by intermediaries, as their strategy was squeezing out profits of operators and buying out entire businesses, which created the opportunity for monopolization of the market. There are two main intermediaries on the Bulgarian market - Benefit Systems with their Multisport Card and Sodexo with Sport Pass Card.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Bulgaria's government sets the poverty line for 2025 at BGN 638

The poverty line for 2025 will be BGN 638 (EUR 326.2), the government has announced. It will increase by BGN 112, or by 21.3% compared to 2024. '' The new poverty line will positively impact vulnerable and low-income groups'', the government said...

published on 9/27/24 5:53 PM

400 foreign students with temporary protection will study at Bulgarian universities

400 foreign citizens who have been granted temporary protection status in Bulgaria will study at Bulgarian state universities in the new 2024/2025 academic year. The number of students was approved by a government decision. The students will be..

published on 9/27/24 5:18 PM

Election campaign in Bulgaria has started

At the launch of the election campaign for the upcoming extraordinary parliamentary elections on October 27, caretaker Prime Minister Dimitar Glavchev reported that the efforts of the executive power to eliminate distortion of the..

published on 9/27/24 3:27 PM