The world trend for penetration of intermediaries in the fitness industry is also in force for Bulgaria. Unlike developed markets where their penetration does not exceed 5%, in Bulgaria within 3 years they have captured 90% of the market. This could lead to bankruptcies of small fitness halls, says Petar Angelov, chairman of the Bulgarian Association for Health and Fitness. According to him, pricing was dictated by intermediaries, as their strategy was squeezing out profits of operators and buying out entire businesses, which created the opportunity for monopolization of the market. There are two main intermediaries on the Bulgarian market - Benefit Systems with their Multisport Card and Sodexo with Sport Pass Card.
For the first time in 38 years the population of Bulgaria has practically stopped its downward trend. In 2023 the decline is by a mere 0.3%, or just 2,229 people, indicate data from the demographic development strategy for last year. At the end of..
Bulgaria is growing more and more visible for businesses in the US, said Bulgaria’s President Rumen Radev at a briefing in New York after meeting with representatives of American companies. “Interacting with American companies and with..
If the election for parliament were to be held today, 7 political formations are certain to enter the National Assembly, indicates a poll by Trend agency, commissioned by 24 Chasa daily. GERB/SDS comes first with an approval rating of 24.8%...
The Central Election Commission held a draw to determine the order in which the parties and coalitions will appear on the ballot for the early..
The first coordination meeting with the participation of all structures involved in the contract for the acquisition of Stryker combat vehicles for the..
Bulgaria supports the United Nations' mission of having humanity's future shaped by development policies and not by military conflicts, President Rumen..
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