A Bulgarian tourist “roadshow” across Germany

For the second year, a series of bilateral business meetings in a “roadshow” took place in Germany, 11-14 November, between German and Bulgarian representatives of the tourist industry for promoting Bulgaria, the Bulgarian embassy in Berlin has announced.

At the initiative of Bulgaria’s Ministry of Tourism, and in cooperation with the Bulgarian Black Sea Alliance – BBSA, the event started out from Frankfurt am Main, and passed through Leipzig, Hannover and Dusseldorf. These cities were selected because of the amount of flights to Bulgaria planned for the summer season of 2025, and the need for additional marketing tools for popularizing Bulgaria in different regions. Extending the flight programmes to Bulgaria by German airline companies in 2025 has led to positive expectations and a keener interest by German tourist agencies and tour operators for next year.