Because of the Covid-19 pandemic, 2020 is expected to end with a 10% drop in total expenses for advertising and spending will return to the levels of 2018 - about BGN 415 million (208 million EUR). However, digital media advertising could mark growth of 4% on an annual basis, according to a forecast by the Bulgarian Association of Communication Agencies (BACA).
It is expected that this year investments in ads in digital media in this country will reach BGN 127 million, compared to BGN 122.1 million a year earlier. This way digital media will be able to attract over 30% of the total investments for media advertising on the market in this country. Television remains the most preferred advertising channel with a 54% share of total investments in 2020, despite the projected decline of 13% on an annual basis compared to 2019. Radio is the media that is likely to maintain the lowest levels of decline in investments for advertising - 11 percent for 2020. Over the next two years, the market is expected to gradually recover and in 2022 media investment will be at least 10 million euro higher in comparison to the period before the pandemic, the association said.
Photo: libraryWhile ballots were being counted in Bulgaria and Europe after the parliamentary elections, on June 10 the Ministry of Finance sold government debt for nearly EUR 200 million. It was announced that bonds worth 100 million EUR would be..
In the first quarter of 2024, the gross domestic product (GDP) grew by 1.8% compared to the same period in 2023 . The first forecasts were for a growth of 1.7%, according to data of the National Statistical Institute. The GDP..
The perception of the level of corruption in Bulgaria remains very high, Geoff Gottlieb, Senior IMF Regional Representative for Central, Eastern and Southeastern Europe said. From an institutional point of view, the reduction in the level of..
+359 2 9336 661