Because of the Covid-19 pandemic, 2020 is expected to end with a 10% drop in total expenses for advertising and spending will return to the levels of 2018 - about BGN 415 million (208 million EUR). However, digital media advertising could mark growth of 4% on an annual basis, according to a forecast by the Bulgarian Association of Communication Agencies (BACA).
It is expected that this year investments in ads in digital media in this country will reach BGN 127 million, compared to BGN 122.1 million a year earlier. This way digital media will be able to attract over 30% of the total investments for media advertising on the market in this country. Television remains the most preferred advertising channel with a 54% share of total investments in 2020, despite the projected decline of 13% on an annual basis compared to 2019. Radio is the media that is likely to maintain the lowest levels of decline in investments for advertising - 11 percent for 2020. Over the next two years, the market is expected to gradually recover and in 2022 media investment will be at least 10 million euro higher in comparison to the period before the pandemic, the association said.
Photo: libraryThe demographic crisis in this country is advancing at a rapid rate, holding back the development of businesses, but this is a tendency observed in other countries as well. Because of their good qualifications, Bulgarian workers find work in many..
The World Bank predicts a more moderate improvement in Bulgaria's economic growth in 2024 and 2025. In its latest report "Global Economic Prospects" the institution expects a slight acceleration in Bulgaria's GDP growth from 1.8% in 2023 to 2.1% in..
Bulgaria is interested in participating as a co-shareholder in the initiative to create a "green" corridor for the transmission of "green" energy produced in Azerbaijan to Europe, caretaker Premier Dimitar Glavchev said at a meeting in Berlin with the..
+359 2 9336 661