"It is no coincidence that one of the symbols of our country was born in one of the most beautiful regions of Bulgaria," said Deputy Tourism Minister Pavlin Petrov. He stressed that the process of cultivation and extraction of various products from the oil-bearing rose is an attraction for an increasing number of tourists.

The festive programme in Karlovo will continue throughout the day and will end at 9.30 pm with illuminations and a light show.

The celebrations dedicated to the fragrant flower have attracted tourists from four continents. Among the countries represented are Germany, Japan, China, Israel, the Netherlands and Belgium.