Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Ruling parties have spent more money on advertising

Photo: BGNES

Participants in the upcoming parliamentary elections have spent more than 2 million euros on media coverage, according to the Institute for Public Environment Development. The parties part of the Volya-NFSB coalition have invested the most, followed by VMRO and GERB, Diana Eftimova from the institute told BNR's Horizont program.

Big TV channels remain the most popular media for political advertising. Less money was spent for advertising in social networks in comparison to electronic and print media. "It is an interesting fact that advertising on Facebook runs not so much through the main party pages or the pages of the leaders of the respective formations, but through the personal pages of candidates," the study shows.




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Drop in temperatures expected on Sunday

On Sunday, the minimum temperatures will be from 10 to 15°C. In Sofia, it will be around 12°C. A cold front will pass through the country. Cloudiness will be variable, often significant, and from west to east there will be short, temporarily intense..

published on 3/15/25 6:15 PM
PM Rosen Zhelyazkov

Prime Minister says Bulgaria ready to participate in peace and security solution in Ukraine

Europe must continue to plan in a collective and coordinated manner its next steps in ensuring a just and lasting peace in Ukraine . Together with our European and transatlantic partners, Bulgaria is ready to participate in the peace and security..

published on 3/15/25 5:35 PM

ING bank: Changes in the Bulgarian parliament are a new uncertainty for the eurozone

Political stability in Bulgaria continues to be crucial for the adoption of the euro in 2026, writes ING think, the analytical unit of ING bank. The analysis is titled “Monitoring Bulgaria: Euro adoption is looming, but not yet a fact,” BTA reported...

published on 3/15/25 3:35 PM