The Municipality of Troyan, Central Balkan Mountain Range, has launched a program named "IT shelter in the Balkan Mountains" aimed to attract the so-called digital nomads who are willing to leave the big cities and work remotely amid the Covid-19 pandemic. The project aims to turn the town of Troyan into a place of innovation and development of entrepreneurship. It aims to attract young IT experts by providing them with a free-of-charge office in the local information and cultural center, said the correspondent of the Bulgarian National Radio in Lovech Plamen Hristov.

Troyan is an entry point into the Central Balkan National Park, which abounds with marked tourist routes. The Central Balkan National Park offers opportunities for horse and bicycle tourism. The area also offers good opportunities for winter sports.