Bulgarian hotels, restaurants and shops are to offer special price discounts for their products and services to Bulgarians living abroad who choose to go on holiday in their home country. Ethnic Bulgarians can also benefit from the price discounts. The Bulgarian Hotel and Restaurant Association (BHRA) organized the campaign in partnership with the Bulgarian Ministry of Tourism. 

The campaign envisages the issuance of special cards from the association’s loyalty program. Cardholders will be able to save up to 50%. Thus, Bulgarians living abroad who wish to go on holiday in Bulgaria will have access to cheaper hotels, restaurants, pubs, guest houses, consumer electronic stores, petrol stations and other facilities of members or partners of BHRA. 

Compiled by: Veneta Nikolova

English version: Kostadin Atanasov