The Bulgarian government has approved a rise in the budget of the Ministry of Tourism by 1,245,000 euros, BTA has reported. The money is aimed at a massive advertising campaign to promote winter tourism in Bulgaria, both in the domestic and in target markets for this country. The advertising campaign is one of the many steps taken by the ministry to save the winter tourist season and stabilize the Bulgarian tourism business, which has been hit hard by the Covid-19 pandemic.
The international advertising campaign will be aimed mainly at the citizens of Romania, Greece, Turkey, Serbia and North Macedonia, because they can travel to the country by car.
The Yantra River rises in the Balkan Mountains at 1,220 metres above sea level and descends northwards, meandering through picturesque valleys and gorges in central northern Bulgaria, crossing the towns of Gabrovo and Veliko Tarnovo. Shortly before it..
The village of Momchilovtsi, the Rhodopes, Pamporovo and the Smolyan region were present with a pavilion at a tourism exhibition this autumn in Ningbo, China. Speaking to BTA, Momchil Karaivanov, a representative of the Bulgarian-Chinese Society..
Cultural tourism accounts for nearly 20 % of the country’s tourism product, according to data from a survey by the Ministry of Tourism. While Bulgaria's image was previously associated mainly with maritime tourism, which made up 70% of the tourism..
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