The family of Daniela and Sabin are behind the Sobeiro nickname. With their impeccable sense of true artists with wide souls Daniela and Sabin support the idea, the imagination and the assiduousness of the Bulgarians who decide to express themselves with their talent.

It all started when Daniela and Sabin left the big city and moved to a quiet place which unlocked in them the desire to create. In an attempt to develop their marketing strategy they started to read what is important during the presentation of the items on the Internet. It took them nearly two years to build a strategy. However, they found out that in many internet groups the shares from the creative page and creative advertising are not allowed. 

We decided to make a Facebook group where anyone who dares to do something from the heart and the soul to be able to show their idea on their Facebook page and receive our help and knowledge. We generated internet traffic towards the creative pages of the people. At one point the group became quite big and I would say this is the biggest Bulgarian Facebook group for manual work – art pottery, embroidery, jewelry, fine arts, etc.

However, Daniela and Sabin did not stop there. In order to encourage people even further they decided to present their unique works of the Facebook page Cause “Bulgarian Artist” for free. They chose artists with unusual ideas and creative thinking who show real attitude towards their works. The idea is to make this Facebook page an unusual and unique place where people can enjoy beauty and style in every single moment and know they can always choose unique presents for themselves, their homes or a favorite person.

In the beginning we wanted to present one artist a week, Daniela explains. However, it was very difficult to prepare a thirty minute interview, collect and process photos. It took me nearly three days to make a video. Besides, during the weekly presentation of a given artist we are fully engaged with the process and try to encourage publications which generate traffic on the Internet page. We presented only 6 artists in one year. Things happen very slowly, yet the effect is huge. The artists themselves admit that they became popular after their presentation on our page.

People show different attitude towards handiwork:

We cannot expect the people to appreciate what they do not understand. Sometimes we know someone does something, but cannot feel it, because we don’t have the necessary experience, emotional and mental potential. Making an item on hand requires feeling and energy and not all people possess them. But manual work is appreciated to a large extent, Sabin says.

I believe that some Bulgarians have exquisite taste for handiwork. The Bulgarians are ready to walk on this road- to start appreciating the beautiful things and surround themselves with them, Daniela notes. In fact we help artists, because we are able to do it and realize that there is no point of knowing something if we don’t share it with people. That is why we made Cause “Bulgarian Artist” page – to give our knowledge to those who need it.

English version: Kostadin Atanasov